One definition of the term advocate is: one that supports or promotes the interests of another. Can a healthcare provider also be a patient advocate? I would say wholeheartedly, yes! Although it seems a bit blurred at times. Some might be too busy, others may not understand the value. The better you get at it the more successful you become. I believe that advocacy is the ultimate example of first class service. Patients are looking for technical skill, dialogue and someone they can trust. In the book ‘Blink’, by Malcolm Gladwell, studies have shown that communication skills rate higher than technical skills with patients. So please do not discredit the importance of continuing to improve your communication skills.
As a dental hygienist I try to advocate for every single patient. To me that means trying to make sure that the patient has a basic understanding of their condition, proposed options for treatment, and the consequences of their choices. In order to facilitate that I need to speak in terms that they can understand. It is helpful to have a discussion with the patient regarding what are their goals, concerns, and possible limitations. The patients health and wishes become my primary focus. I review any new breakthroughs that are happening. Even if the info does not seem pertinent to the patient, it might apply to someone they know or care about. Patients appreciate being kept abreast of the latest technology and developments.
When the doctor is speaking with the patient, it’s a perfect opportunity to advocate. That might include asking questions about options, outcomes, timelines, necessity, longevity, durability, … The patient doesn’t know, what they don’t know. So with my experience, I want to put myself in their shoes and give them the benefit of what I have learned over the years. This is accomplished by including the patient step by step; are they concerned, would they be interested in this, would that be helpful, this means ….
My definition of success is when the patient has no questions or regrets regarding their choices and is pleased with the end result. Does that mean it is what I would have chosen – certainly not. For we are all individuals with different dreams, needs, fears and budgets. To be successful is to assist the patient to find the perfect match for their personal circumstance. I would suggest that when you become a proficient advocate, that it increases your case acceptance and thus your bottom line. Better patient representation yields a more successful business.
This probably rings true for most any business profession. To healthcare providers – do you advocate? As a patient, is advocacy important to you?